What is a blog?


June 14th, 2008

Mic (by billaday)

This website is an example of a blog.

Still, a definition is in order, but first some context …

I’ve been working on some social media initiatives with The National Deaf Children’s Society (NDCS). One of these is aimed at empowering professionals who work with deaf children to blog about hot topics and contentious issues that NDCS are not able to comment on as an impartial charity. I helped NDCS set up the blog and create a marketing campaign to attract professionals.

Here’s then is my definition of a blog constructed for that campaign.

Short for “Web log,” a blog is a specialised website that allows an individual or a group to share a running log of news, personal insights, experiences and opinion with a wide audience.

With over 70 Million in existence and 120,000 new blogs created every day, the reach and influence of blogging is growing rapidly. With their built-in system for readers to comment on articles, blogs are vibrant communal spaces for instant, global conversation.

I put this definition together with the help of Premasagar and this starting point from PeƱasco Valley Telecommunications and these statistics from Technorati.

This is entirely a promotional definition for a “social media newbie” demographic. What do you think of it? Have I covered everything?


2 Responses to “What is a blog?”

  1. Donna on September 3, 2008 12:05 am

    Love what you’re doing and would so like to know about the ashrams that you plan to visit in Pune…India is next year for me…will be doing some volunteer work with a medical team and then would like to stay for a while. If you have time, let me know how things are going with your social media and your time in India.

    Peace and love,

    Donna

  2. Madhava Bailey on September 10, 2008 11:31 am

    Thanks Donna,

    Yup, I’ll let you know how I go in Pune … good luck with http://www.practicekindness.com/, I like your style :)

    Go well.

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